Grupo Boticário acquired 100% of Beleza na Web, strengthening its multi-brand and multichannel strategy

Exclusive financial advisor to Grupo Boticário on the acquisition of 100% of Beleza na Web through an all-cash transaction

Transaction Rationale

Strengthening of Grupo Boticário’s multi-brand and multichannel strategy through the acquisition of one of the leading beauty platforms in Brazil

Reinforcement of Grupo Boticário’s strategy of offering a complete and integrated experience to its consumers, providing the best products and brands through multiple sales channels

• Grupo Boticário has the largest multi-brand beauty chain in Brazil with The Beauty Box

• From now on, Grupo Boticário has in its platform one of the main players of the Brazilian beauty e-commerce industry

Beleza na Web Overview

Founded in 2008 by Alexandre Serodio, Beleza na Web is one of the leading beauty e-commerce companies in Brazil

The Company is pioneer in the concept of a beauty virtual store, with a cutting-edge platform that connects clients, brands and beauty professionals

Has a solid portfolio of products, with over 360 national and international brands of hair, fragrance, skincare, body and makeup, which amount to over 17,000 items, as well as a full commerce with almost 20 brands